Swedish home furnishing retailer, IKEA commemorates twenty five years since inviting site visitors to the very first shop of its in Karama, Dubai in 1991 with LifeHome exhibition.
Kicking off the twenty five year celebrations, IKEA has unveiled its LifeHome exhibit at the Dubai Design Week, that concentrates on the theme of yesterday, now and also the completely new future. Vinod Jayan, Regional General Manager – IKEA UAE, Qatar, Oman and Egypt explains, “Following our current Catalogue launch with the good sentiment of un following expectations & doing things different; this season, to draw the milestone celebration in the UAE, we have chose to take our home furnishing information and design development to Dubai Design Week.”
The LifeHome exhibit is reminiscent of IKEA’s experience globally, as well as right here in the UAE during the last quarter of a century. Taking a stroll through the past, there is a look back on IKEA’s history – exactly where it all started seventy three years ago – along with its Swedish roots. A reflection on the current is certainly showcased through IKEA’s Democratic Design concept – that ensures 5 elements that are key: quality, affordability, functionality, form that is good and sustainability, when manufacturing and developing IKEA products – all clearly defined in a great Democratic Home that is constructed as a major appeal inside the event. And looking towards the next day, what much better way to approach look of the future than discovering living trends of the future through IKEA’s life at home article – that provides a much better understanding of individuals needs, goals and goals for a much better everyday routine at home.
“This is an extremely enjoyable moment of the IKEA as well as the Al Futtaim group. With parallel core values, a tough people focused tactic and a separate staff of coworkers, collectively we’ve been ready to cultivate and improve the IKEA brand name within the UAE during the last twenty five years – a feat aptly mirroring the rapid and vast advancement of the nation. Through the years the largest and best contributor on the results of IKEA in the area continues to be the individuals – whose houses we have been welcomed into, to talk about our home furnishing knowledge. The inhabitants of the UAE encourage us to always strive for much better methods of doing things, and we’d love to really thank you for your continued trust and love in the brand”, continues Vinod.
“It is a fantastic trip so far, but our journey is just starting. We count on a lot more years of uplifting a much better everyday routine in the home for the individuals of UAE. In the text of the founder of ours, Ingvar Kamprad, the majority of issues continue to persist being accomplished. A marvelous future!”
As with the continuing celebrations, the IKEA outlet stores in Dubai Festival City, Yas Island Abu Dhabi and ikea Bawadi Mall Al Ain have planned exclusive products deals, money back features plus different special dishes in the IKEA restaurants; combined with a multitude of family friendly activities which has home furnishing master classes, kid’s craft workshops, food preparation classes, games with entertainment and prizes.